Desmodê
Party dresses with new stories
Case
Desmodê is a brand that offers a new life cycle for party dresses. Created by a professional with years of experience in luxury clothing, the brand was born out of a desire to continue the story of garments worn only once. Through the second-hand concept, Desmodê invites people to let go, share, and reinvent. More than just selling dresses, it is a conscious consumption movement that combines fashion, affection, and sustainability..
Solution
The brand's visual identity was built with a focus on fluidity, movement, and reinvention. The all-type logo, with rounded lines, represents the continuous cycle of trends. The aesthetic reflects sophistication with an accessible and welcoming tone. The phrase “Get ready for Desmodê” sums up the invitation to transformation. The entire brand system, from communication to support materials, reinforces the pillars: change, share, reuse, reinvent.
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If you’re looking for creative solutions, feel free to reach out!
If you’re looking for creative solutions, feel free to reach out!
